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BANDON’s 2024 Marketing Work Kick-off Meeting Concluded Successfully
From February 21st to 22nd, BANDON’s 2024 marketing launch conference was successfully held in Jinan.BANDON Chairman Guo Zhijian, Marketing Director Lin Yu, Channel Director Song Yuqiang, Marketing Director Tian Daogang and sales elites from various provinces and regions across the country gathered at this meeting to discuss how to fully implement marketing strategies, accelerate brand promotion and key products, etc. Problem-oriented, summarize the marketing work in 2023 and deploy the goals and tasks for 2024.
Guo Zhijian, Chairman of BANDON, made important instructions in his speech. Looking back on the past year, the sales team has demonstrated excellent execution and teamwork capabilities, and highly affirmed BANDON's growth against the trend. However, while achieving fruitful results, we also faced with many challenges.
He emphasized that as consumer demands continue to change and market competition becomes increasingly fierce, the marketing team needs to strengthen their keen insight into the market, continue to optimize sales strategies, be brave in innovation, explore new sales models and channels, maintain strategic focus, and take root. To grow, don’t be a duckweed in the industry.
Lin Yu, marketing director of BANDON, systematically explained the marketing plan for 2024 from the aspects of industry trend analysis, marketing implementation, product planning, and the commissioning of new factories.
He emphasized that in 2024, BANDON will penetrate deeply into the capillaries of terminal channels, implement various marketing efforts, deepen brand IP, simultaneously promote product upgrades and new technology research and development, and achieve the three forces of product power, market power, and sales power.
In order to enhance the stickiness of manufacturer cooperation and deepen channel construction, Song Yuqiang, channel director of BANDON, promoted and implemented the annual meeting policy that has attracted the attention of the majority of channel merchants in his speech, and emphasized that BANDON will go all out to provide channel partners with richer and more powerful products.
At the same time, he further explained the sales personnel assessment method, integrated resources through multiple measures, stimulated the potential of the team, and promoted the continuous improvement of sales performance. With the joint efforts of BANDON manufacturers, we continue to expand market channels and shares and create a win-win situation.
Empowering terminals and helping channel stores improve the strength is a required course for every brand. Tian Daogang, marketing director of BANDON, said that terminal channels are a key measure to achieve new growth and need to be highly valued and resolutely implemented. BANDON will implement its strategic deployment in 2024.
He proposed: accelerate the layout of blank outlets and improve terminal store efficiency. At the same time, the announcement of the new sales management system also provides a strong guarantee for the terminal to achieve comprehensive empowerment and establish a win-win situation.
BANDON's journey of forge ahead is inseparable from the strong support and hard work of the marketing team. This conference also held a special awards ceremony, and set up three annual awards: "Excellent Team Award", "Marketing Pacesetter Award" and "Market Emerging Award" to commend advanced collectives and outstanding individuals who have made important contributions to the development of BANDON in 2023.
The multi-dimensional upgrades in products, marketing, channels, etc. are BANDON's implementation of the 2024 goals, embodying the development consensus of BANDON's whole team, and enhancing the cohesion, centripetal force and combat effectiveness of its development!
In 2024, BANDON will increase investment in brand, products and marketing with a higher perspective and broader vision, work with partners to open up a new game and show a new look, and strive to write high-quality development with high morale and hard work for a whole new chapter.