Exclusive Interview with Li Qiang, General Manager of Inner Mongolia Hezhong Tonghui

Adhering to the original intention of "creating a beautiful human settlement" and the principle of honesty and integrity, Inner Mongolia Hezhong Tonghui New Energy Co., Ltd. has taken root and developed in eastern Mongolia with outstanding strength. After several developments and transformations, Li Qiang, general manager of Inner Mongolia Hezhong Tonghui, became a powerful partner of BANDON in eastern Mongolia. In three years, annual sales reached about 1.7 million US dollars.

How did Li Qiang achieve such success in three years?

1. Believe in Strong Brands, Focus and Determination

Everyone has a unique personality and legacy of the era in which they live. Li Qiang not only retains the older generation’s pursuit of product quality, but also combines the new generation’s consumption concept choices and business brand concepts.

Inner Mongolia is located in the high latitudes of China, with a severe cold climate and frequent sandstorms and snowstorms. It has strict performance requirements for air source products used for winter heating, and this is why he encountered difficulties. As the saying goes, there must be a road before the car reaches the mountain. Recommended by a friend, BANDON came into Li Qiang’s field of vision.

BANDON's comprehensive strength in all aspects is exactly what Li Qiang needs. After some investigation, he believed that BANDON has more than 20 years of supply chain management experience, an independent and experienced product research and development team, and increasingly diversified product categories. No matter from the structure to the technology, or to the configuration and other aspects, BANDON air source heat pump products can be said to be second to none, and they are very suitable for the heating needs of the eastern Mongolia region.

Li Qiang emphasized that BANDON air source products allow users to deeply appreciate the excellent performance of the products while investing money. This good match for production is not only reflected in the technical parameters, but also in the comfortable experience and long-term use value that the product brings to users.

Excellent product quality, strong innovation and strong vitality made Li Qiang firmly choose BANDON, and also gave him more confidence to do well in the Mengdong market.

2. Adhere to High Standards of Service and Improve Customer Satisfaction

Although Inner Mongolia is located inland, the development of the air source heat pump market has gradually entered a period of steady growth. While users' awareness of air source brands and products is gradually increasing, involution is also intensifying. The high degree of involution forces channel operators to upgrade, from team structure to service capabilities.

Standing at the front end of the Mengdong market, Li Qiang pays special attention to building his own team strength and service capabilities to better match users' emphasis on quality. Li Qiang said frankly that they have a complete technical, construction and service team, and the members are basically "veterans" who have been in the industry for 7-8 years.

Li Qiang and his team "objectify" themselves, look at problems from the user's perspective, look for pain points and demand points in an all-round way, and go all out to solve various problems and bring "non-business value" to users.

Inner Mongolia Hezhong Tonghui New Energy Co., Ltd. has always focused on the coordinated development of engineering and channel markets. Relying on clear market planning and accurate positioning of industry layout, it has stood firm in the eastern Mongolia market for many years and gradually formed a company centered on Tongliao and radiating to Xing'an. The business territory of Mengmeng, Chifeng and Hulunbuir.

Manufacturer support, own resources, high-quality services, project quality, and team advantages constitute the core competitiveness of Inner Mongolia Hezhong Tonghui, prompting him to continuously "conquer cities and conquer territories" and convey its professionalism and goodwill with high-quality solutions and project models. Word of mouth instills trust in users.

3. Embrace New Media and Build Mengdong Operations Center

At present, the rise of short videos has had a great impact on the traditional marketing model, giving birth to the short video platform transaction model and promoting self-media with self-centered marketing. Many manufacturers have stepped into the field of self-media and joined the trend of self-media.

BANDON is also helping many regional channel operators to embrace new media, play with traffic, leverage more user groups, and efficiently channel the real-time rising brand volume and reputation to market terminals.

Li Qiang also believes that at the current stage of development, channel dealers should take the initiative to go out of stores and go among users, and the online short video marketing platform is one of the channels to get close to users and communicate with them.

At the same time, he also emphasized that integrity is not only an important cornerstone of online short video marketing, but also a prerequisite for building user trust. Channel providers should always adhere to the user-centered approach, abide by the business philosophy of integrity, operate legally and compliantly, provide high-quality products, and win the trust of users.

Now, Inner Mongolia Hezhong Tonghui is also constantly trying to promote itself and BANDON to the public through online and offline dual-wheel drive. While expanding BANDON's influence in the eastern Mongolian market, it is accelerating the development of Inner Mongolia Hezhong Tonghui. Positioning and construction of Hui's Mengdong operation center.

When doing business, we must adhere to long-termism, not only to achieve sustainable and steady development of ourselves, but also to promote the long-term development of the industry.

Li Qiang firmly positions Inner Mongolia Hezhong Tonghui as the operation center of Mengdong. He pays more attention to brand building and product quality, and is committed to changing the past business concept of the Mengdong market that only focused on connections and ignored product quality. This will undoubtedly be a "painful period" for a long time. However, he firmly believes that this in-depth transformation will accelerate the high-quality development of the air energy market in eastern Mongolia.

4. Based on the Market, Find the Right Direction for Development

Regarding the follow-up planning of Inner Mongolia Hezhong Tonghui, Li Qiang revealed that it will adopt the approach of partners or branches, with Inner Mongolia Hezhong Tonghui as the center, establish independent operating branches in Tongliao, Chifeng and Xing'an League, and provide It provides support for products and related ancillary services to further broaden the market scope.

As the core distributor of BANDON, Li Qiang has been working hand in hand with BANDON. Currently, 80% of the project products are BANDON, from the 4th generation of new high-power commercial inverter heat pumps to cascade hot water units, the entire product series they are all following up and cooperating. In addition, BANDON products operate stably, silently, and have a low failure rate. They are equipped with time-sharing control for 5 periods and match the Inner Mongolia power grid. They have significant energy-saving effects and are favored and recognized by users in eastern Mongolia.

During the conversation, Mr. Li said: "The industry has always said that product equals character, but the essence still depends on the credibility of the company or individual. Selling products means selling trust to users."

Talking about the future market of air source heat pump in eastern Mongolia, Li Qiang analyzed that on the one hand, favorable policies for air source units continue to be introduced, but on the other hand, it is difficult to expand this market. This "sense of tearing" will continue in 2023. In this context, in the face of the surging wave of carbon neutrality, the transformation of business models, operating systems, and service concepts in the existing market are also facing many challenges.

In a situation where many parties are seeking stable operations, more air source heat pump channel providers should face users with a normal attitude, and based on this, focus on quality, service, and methods to deeply explore the value of existing business opportunities and find new growth Click to explore efficient ways to break the situation.