Exclusive Interview with Pan Bingchao, General Manager of Shanxi Yuhuasheng

Walking into a BANDON store in Yuncheng, Shanxi, we were immediately attracted by the chatter inside. We saw Pan Bingchao explaining the advantages of BANDON air source heat pump products to users in detail.

As a veteran in the HVAC industry, Pan Bingchao never covets short-term games in the turbulent times, but focuses on "long-termism". He always adheres to product-based and user-centered, constantly improves the service system, enhances professional capabilities, and joins with BANDON to continuously develop in the fiercely competitive Shanxi Yuncheng market, becoming a force that cannot be ignored in the market.

1. Deeply Cultivate and Expand the Shanxi Market

Talking about the long road to entrepreneurship, he believes that everything happened naturally and he just followed the trend of social development. From boiler subsidies in the early stage, it turned to radiator sales. Later, he saw the potential of the future heating market and entered the air source heat pump industry in 2015.

The following year, the "coal-to-electricity" project was launched in Beijing, Hebei, Shanxi and other regions, and policies were introduced to implement it. Unlike other provinces and cities, Shanxi Province carries out subsidies in two aspects: machine purchase and electricity bills. Pan Bingchao has seized the unlimited business opportunities emerging from the "coal-to-electricity" heating market in the north and has been at the forefront of Yuncheng's air source heat pump market for many years.

In the post-coal-to-electricity era, the market will eventually return to the normal track of development. The importance of channel construction at this time is self-evident. As it is often said in the industry, "channels are king, and those who win the channels win the world."

Pan Bingchao, who has been working in the industry for 10 years, has a deep understanding of this. He said that channel construction is particularly important for the sustainable development of enterprises, especially in the era of "stock replacement". Users' experience and satisfaction with using products will directly affect the brand's reputation and market share.

In order to further expand the BANDON channel market, Pan Bingchao transformed the original county-level HVAC distributors based on his own team and the characteristics of BANDON heat pumps, quickly rolled out BANDON products, and used the effective promotion of terminal channels to gradually penetrate into the majority of users, and change other distributors’ perception of BANDON products. After channel expansion in 2023, the number of county-level distributors in Yuncheng, Shanxi Province has increased by nearly 30.

2. Build Long-term Brand Influence

Today, the incremental market demand is shrinking, product homogeneity is serious, and industry involution is intensifying. If companies want to stand out, they not only need to rely on high-quality products and thoughtful after-sales services, but also need to have proactive brand positioning and publicity and promotion plans.

In addition to standardized flagship store design, BANDON uses its own strong technical support and combines local market capacity to carry out offline promotion. In addition, BANDON also insists on online promotion, conducts short video training for channel dealers, uses Internet resources to carry out brand promotion, and maintains existing customer resources while continuously carrying out cooperation with intended customers to achieve the effect of simultaneous online and offline promotion.

Pan Bingchao revealed in an interview that BANDON entered the Shanxi market relatively late and its brand influence is weak. However, Yuncheng, Shanxi Province, has favorable electricity prices, and heating costs can be as low as about 2,000 yuan. In addition, users of gas-to-coal substitution are affected by the "gas shortage" and the trend of turning to air source heat pump for heating is also intensifying. Yuncheng's air source heat pump stock market is developing strongly. Further continuous efforts to increase brand promotion and channel support will help BANDON gain a foothold faster in Shanxi's fiercely competitive market.

3. Good Products are Fundamental

The more in-depth Pan Bingchao learned from other air source brand agents who came to the store to buy spare parts, the more confident Pan Bingchao became in the quality of BANDON products.

Having taken root in the HVAC industry for nearly 10 years, Pan Bingchao said that you must be cautious when choosing a brand. Air source products cannot be easily judged just from their appearance. Their stability can only be reflected after two or three years of actual operation.

BANDON has always insisted on intelligently manufacturing high-quality products and integrating global resources. With advanced manufacturing equipment and profound accumulation of inverter technology, BANDON has developed from inverter heat pumps to high-temperature cascade heat pumps, bringing high-quality products and services to users. , providing strong support for brand development.

The resistance parameter of BANDON temperature control probe is 2000 ohms, the temperature control sensitivity is twice that of many similar products on the market, and the defrost efficiency is also faster. Moreover, BANDON can be connected to digital energy-saving heating systems and provide intelligent cloud services.

Thanks to BANDON's excellent air source heat pump products, complete design, construction and after-sales teams and the trust of users over the years, Pan Bingchao has created many projects in Yuncheng, Shanxi. From residential to commercial, it involves many fields such as heating and hot water. Nearly 200 projects are installed every year alone.

4. Keep up with Policies, Seek Progress while Maintaining Stability

Regarding follow-up plans, Pan Bingchao revealed that he will continue to increase investment in BANDON products next year, increasing its sales proportion to more than 50%, while accelerating the expansion speed and scope of county-level distributors, and providing them with products and related supporting services.

After 10 years of experience in the HVAC industry, Pan Bingchao has witnessed the changes in China's air source heat pump market and accumulated rich industry experience and professional standards. But he never hesitates to share his industry knowledge, personal network and social resources. He knows that it is better to work as a team than to work alone. Only by doing business as a distributor can he develop better.

In the current era of inventory led by cultivation, building a comprehensive connection with users has become the key for enterprises to seek long-term development. The online short video marketing platform is one of the channels to get close to users and communicate with them. Shanxi Yuhuasheng will try to promote itself and BANDON to the public through online and offline dual-wheel drive such as short video marketing and targeted advertising, and further expand BANDON's influence in the Shanxi market.