Interview with Gao Jianhui, General Manager of Yuncheng Zhimin Trading

Faced with the ever-changing market environment and the iterative upgrade of overall consumer demand, how can channel terminals keep pace and break the ice under heavy adverse conditions?

As of June, halfway through 2024, for HVAC channel dealers, the performance in the first half of the year has basically been determined. In this regard, Jieyuan Media talked with BANDON Yuncheng Wenxi County channel dealer, Gao Jianhui, general manager of Shanxi Yuncheng Zhimin Trading Co., Ltd., to discuss the actual channel management methods and find the breakthrough points behind the development.

For Gao Jianhui, the word "conscience" is undoubtedly the key word throughout his life and career. It is not only his way of doing business and philosophy of life, but also an excellent quality that an enterprise or a company should uphold.

Gao Jianhui said that in Wenxi County, BANDON user feedback can almost reach 100% positive, and there is even no after-sales service.

Every user's evaluation and feedback is crucial. From the initial door-to-door visits to the recognition of the first user, the next step is to spread word of mouth to more users. Gao Jianhui shared, "We say 100 sentences, but it is not as good as one sentence from local users - the BANDON heat pump I use at home is really comfortable and saves money."

Sincere service attitude is better than all marketing skills. Other channel dealers may choose to change careers in five or ten years when the market becomes saturated, but for him, no matter how many years the product warranty lasts, as long as he makes a promise, he will do it.

Many people also admit that in addition to product quality and price, the installation service of the distributor is also very important when choosing a brand. If the distributor is incompetent and irresponsible, the price will be high, and the problem will be difficult to solve. People like Gao Jianhui, who have a high sense of responsibility and can respond quickly, let users have no worries during use.

Gao Jianhui's deep sense of responsibility stems from his rich past work experience. Before he got involved in the air energy industry, he had worked in the field of non-ferrous metals trading, where the order amount was often in the millions. He knew that entrusting such a huge order to a person he had never met, the importance of trust and responsibility was self-evident. The underlying logic behind this is his belief in long-termism.

In addition to his emphasis on solution design and service quality, Gao Jianhui's persistence in long-termism is also reflected in the choice of brands. In his view, the bigger the agent brand, the better. Growth space and sustainable development are more important.

As a heat pump company with R&D as its core and products as its soul, BANDON has a top-level senior R&D team and has deep experience in the R&D and application of heat pump DC variable frequency energy-saving technology. Moreover, BANDON continues to increase the proportion of product R&D. Each generation of products has new breakthroughs and advantages, and will not reduce configuration and cost, which has broad growth space and motivation.

"As long as BANDON continues to deepen its efforts in the air energy track, I will continue to do it," said Gao Jianhui, especially as users are more aware of the quality of various air energy brands and the word-of-mouth effect is evident. Now users have high requirements for product quality and energy saving, and can accept slightly higher initial costs.

More importantly, the capacity of Yuncheng's air source market is not small, and user acceptance is quite high. The sales of Wenxi County alone can reach more than 40 million in 2023, and the overall scale of Yuncheng can even reach hundreds of millions. However, the current market is involuted and chaotic. Gao Jianhui is willing to slow down the pace and join hands with like-minded people who have the confidence and ability to deepen the field of air energy, to do installation, service and other aspects better than what customers want, and to build BANDON into a brand with better reputation and reputation in Wenxi County, Yuncheng.

"In Wenxi County, as long as users see that the BANDON heat pump is installed outside, they can go there to learn more about it. For products, no information is not open."

The stability and reliability of the equipment and system itself are always the focus of Gao Jianhui. Different from other brand channel dealers, every BANDON project implemented by Gao Jianhui in Wenxi County can be called a fine model. Every household is provided with personalized service, from system design to hydraulic calculation, from host selection to pipeline layout, the preliminary scheme design strives to take into account every detail, and the later installation and acceptance strictly inspect the construction standards. On the basis of high quality and excellent service, Gao Jianhui firmly believes that quantity will be converted into profit.