Exclusive Interview with Liu Tao, General Manager of Weihai Zhongke New Energy

As the main force of new energy, air source heat pumps have entered thousands of households with its significant advantages of high efficiency and energy saving. Especially driven by the coal reform policy in the north, it has become a representative of comfort and energy saving. When it comes to BANDON in Weihai, Shandong, Liu Tao, general manager of Weihai Zhongke New Energy Engineering Co., Ltd., should be mentioned.

Back in 2008, Liu Tao was operating a high-end new radiator business. With his professionalism and the high cost-effectiveness of his products, his business was booming. Similar to the views of most HVAC industry practitioners, he has always been optimistic about the potential of the clean heating and cooling market. Liu Tao first turned his attention to solar energy, focusing on real estate supporting projects.

Why choose BANDON? “One of the reasons for choosing BANDON is that BANDON is a heat pump company with R&D as its core and products as its soul. Its core team is composed of top veterans from the fields of inverter scroll compressor technology, system electronic control technology, heat pump heating technology and other fields. R&D engineer, with deep experience in the research and development and application of heat pump DC inverter energy-saving technology," Liu Tao said. On the other hand, he took a fancy to BANDON's prediction and foresight of the development trend of air energy technology. At present, inverter technology will become an important direction for future industrial upgrading, and BANDON has been deeply involved in the field of the inverter technology for many years and is expected to lead the future air source heat pump market.

“From preliminary design to installation and construction to after-sales service, every aspect must be perfected,” Liu Tao mentioned repeatedly during the conversation. It is this ingenuity in precise installation that has enabled Zhongke New Energy to establish many benchmark projects in Weihai. With high-quality heat pump products, professional construction and installation, perfect after-sales service and strong and stable product performance, it has been recognized by the local market and has an excellent reputation. The project has been extended to Yantai, Qingdao, Jiangsu, Hebei and other places.

After the project was completed and put into operation, it not only solved the original problems of severe pollution and high energy consumption of coal-fired heating, but also exceeded expectations. The daily electricity consumption was about 1,600 kWh, which was nearly 25% energy saving than estimated.

In recent years, the market penetration rate of air source heat pump has achieved "stunning" improvements, and user awareness and recognition have also been rising. The air source heat pump market is gradually transforming from policy-driven to driven by real user needs. However, the ensuing "involution" phenomenon has gradually been exposed. In this regard, Liu Tao revealed his magic weapon for winning, which is a two-pronged approach to marketing and products.

When it comes to sales channels, Liu Tao said that if you want to do well in marketing, sticking to the rules is a taboo. His store sales sources not only rely on referrals from old customers, partner partners and retail walk-in customers who naturally enter the store, but also keep pace with the times and use new media platforms such as video accounts, Douyin, and Kuaishou to promote regional brands. And then make full use of store advantages to provide users with customized service experiences that meet their needs.

Having been rooted in the HVAC industry for 15 years, Liu Tao knows the importance of quality. When choosing a cooperative brand, the most important thing is the quality of the product and the strength of the company. Especially in Weihai, which is surrounded by the sea on three sides and has humid air, the requirements for product quality and performance are even stricter when it comes to material selection.

"BANDON has advantages such as safety, energy saving, and quietness that other brands of products cannot match," Liu Tao said frankly. BANDON has repeatedly disrupted the market with innovative products. It has a profound foundation in inverter technology and has selected materials for product sheet metal, evaporators and other accessories. The materials used are solid and the car-grade painting process is adopted. It also breaks through the restrictions of high-humidity and high-corrosion coastal environments, so that even the screws do not rust.