BANDON’s 2023 Excellent Partner Franchise Summit in North China Concluded Successfully

On July 28, the "Blue Ocean Action Channel Pilot" BANDON 2023 Excellent Partner Franchise Summit in North China kicked off grandly in Shijiazhuang, Hebei.

This conference attracted more than 200 outstanding channel partners from Hebei to gather together to discuss and exchange sales experience at close range. The atmosphere was enthusiastic and lively.

At the beginning of the meeting, Song Yuqiang, channel director of BANDON shared the theme report "BANDON Channel Empowerment", analyzed the development status and trends of the heat pump wave on the spot, shared BANDON's original intention and confidence in focusing on the heat pump industry, and unlocked Opportunities for BANDON distributors under the new situation.

Song Yuqiang, channel director of BANDON, said that heat pumps are the best technical solution to achieve zero carbon in the heat field and are currently the most energy-saving, efficient and simple heat transfer method. Rural areas are a vast world, where heat pumps will have great potential, and he expressed to those present The channel dealer explained in detail the opportunities, challenges and characteristics of the rural market, which made many participating channel dealers shine. BANDON will also invest a total of 17 million in marketing budget from customer support, advertising, industry exhibitions, annual conferences, channel dealer training fees, etc., to fully empower channel dealers to win the terminal market.

In 2023, BANDON will implement the service vehicle policy to fully support the front line of the market and enhance brand promotion; redesign the store decoration; improve the allocation of national sales personnel; combine internal and external integration to carry out targeted marketing training; increase the "recruitment and support" of channel merchants; carry out Promotional activities stimulate the vitality of channels. At the same time, with the help of new media platforms and traffic, as well as e-commerce business models, we carry out online empowerment and traffic diversion models to promote channel market construction.

At the meeting, Tian Daogang, Marketing Director of BANDON shared the theme report "BANDON Inverter Air Source Product Solutions", deeply interpreted the national policy orientation and industry trends, and pointed out that the factors for the take-off of the heat pump market are in place.

Tian Daogang also shared heat pump technical knowledge and heat pump industry information, focusing on system solutions in heat pump heating, comfortable buildings, high-power industrial energy-saving heat pumps and other application fields, and comprehensively described BANDON's air source product system, product configuration and technology advantages to fully meet the higher-level needs of the market.

BANDON is one of the few companies in the industry that dares to reach high frequencies up to 120Hz. Its air source products adopt automotive-grade spray painting technology, inverter low-temperature and strong heating technology, 4th generation electronic control technology, etc.; equipped with top-level DC inverter compressors, international Top-grade inverter devices, etc.; using super silent design, triple noise reduction + pipeline noise reduction; super design of sheet metal, heat exchanger and other parts, super long life, etc. The unit has powerful performance, stable and powerful heating at -35°C!

At the same time, Tian Daogang demonstrated some classic cases of BANDON and an overview of the application of DC inverter heating stations in Shandong, northwest, Tibet, northeast and other regions.

Guided by the needs of channel merchants, we carefully create new media marketing classes. Huang Xiaoxue, new media operations lecturer of BANDON shared hard-core information on the theme of "Short Video New Media Operation Training" and elaborated on the short video marketing plan.

From the traditional "double WeChat" to today's "double WeChat and one TikTok", it is not difficult to see that short videos have not only become an important way of mass entertainment, but also an important position for brand marketing.

Huang Xiaoxue emphasized that short videos have strong potential to bring goods. Before marketing, both brands and channel operators must have an overall understanding of the major short video platforms, and have a good understanding of short video user portraits, user preferences, platform differences and gameplay. As we all know, create a blue V account, gain customers through interactive live broadcasts, create hot topics and topics of user concern, improve the interest and completion rate of videos, efficiently obtain traffic through vertical marketing, and increase account activity and conversion rate.

At the conference, Jiang Lianke, Director of BANDON North China Region, discussed the compressors, four-way reversing valves, operation chips, inverters and other important spare parts and units of BANDON air source products on the theme of "BANDON Product Introduction and Terminal Market Empowerment" Operation details and control logic, air source heat pump water circuit installation are explained in detail, full of useful information!

In terms of configuration, BANDON air source products adopt full DC inverter technology, a new system control design, and are equipped with international top-level compressors and electronic controls. The high-efficiency tank wall thickness is 1.8mm, which is more durable and freeze-resistant, and the optimized design has stronger heat transfer. Not only does it have a good appearance, it is also very economical in terms of operating costs. It is more in line with the needs of end users and is quiet and flexible enough.

Jiang Lianke also emphasized that only first-class accessories can effectively reduce product failure rates, increase machine life, and extend the equipment depreciation period. Some of the core accessories of BANDON were also displayed at the scene, which attracted the attention of many channel dealers at the scene, who stopped to watch.

At the end of the conference, Jiang Lianke launched three major booking discount policies to all channel dealers present, which gave full sincerity to channel dealer partners. The high enthusiasm for ordering and the rising turnover of the channel dealers at the conference pushed the atmosphere of the entire conference to a climax.

Channel partners participating in the meeting expressed their full confidence in the development of BANDON air source technology and their enthusiasm for continuing to develop the channel market.

BANDON will follow the trend of green and low-carbon development, firmly anchor its goals, continue to cultivate its internal skills, closely integrate its own development with the national "double carbon" strategic decision-making, effectively improve product quality and service quality, and concentrate on new development The layout helps terminal channels and joins hands with channel partners to promote the creation of the ultimate future.